Now in its 19th year, the annual German Australian Opera Grant provides a once in a lifetime opportunity for emerging Australian opera singers. Gateway to an international career, the grant has helped many outstanding performers reach their full potential and pursue a singing career on some of the world's most famous stages.
Sensing their brand did not do justice to the significance and prestige of the event, we were asked to develop a new look to raise the profile of the entire event in order for it to compete on a larger scale with other organisations.
Result after one year:
The new visual language now perfectly reflects what Opera is about. It has created a prestigious platform for corporate sponsors, attracted a higher level of candidates and increased the GAOG's visibility in the Melbourne calendar of events.
Branding / identity creation
Advertising and collateral design
Motion graphics / animation design